The subscription fee in the United States, meanwhile, is more than twice that at $9.99, despite the lower average salary of $4,290.41, making it a comparatively less-affordable 0.23%.
The average resident can easily pay the same $5.99 fee, as it counts for a mere 0.09% of the $6,700.38 income. In cases like this, the lack of affordability is due to low average incomes as opposed to high subscription rates in actual terms.Īffordability Across ContinentsAfter Bermuda, the Cayman Islands has the most affordable rates for Apple Music in North America. That’s a major expenditure for the average person in Niger, and Spotify do not currently offer an alternative service in the country. The least affordable deal is in Niger, where a $2.99 subscription equates to 11.76% of the national average wage of $25.42. The low monthly subscription of $5.99 is a mere 0.07% of the healthy $8,283.33 average paycheck. Of all the countries in the study, Bermuda has the most affordable Apple Music in this respect. The sweet spot for affordability is when a low subscription fee is offered in a location where the average income is relatively high. In contrast, the most expensive fee in actual terms is $15.50 in Denmark, where the average salary is significantly higher at $4,022.26, making the subscription a much more affordable 0.39%. The results show that affordability isn’t just about low price, but whether the price is generally accessible to a country’s population.įor example, while Apple Music is cheapest in absolute terms in India, where a monthly subscription costs just $1.32, it is towards the mid-range in terms of affordability, at 0.95% of the $139.87 average monthly income. Subscription Fees and AffordabilityThe first two maps show the countries where Apple Music is most and least affordable when calculated as a percentage of the average monthly income, and the cost of a monthly subscription to the service in absolute terms.
This follows a similar study to determine the affordability of global Spotify Premium rates. However, while both Spotify and Apple Music offer a comparable service in terms of instant access to an expansive choice of music, Apple Music has the advantage of allowing users to store and access their own music collections, as well as integration with other Apple products, which could attract a wider audience in the long term.īut does Apple Music offer value for money to its users around the world? To find out, SavingSpot has gathered data on the relative costs of a subscription to the service in different countries around the world, and put together these infographic maps showing the affordability compared to the net national income per capita. The longer-established Spotify still has the lead in subscriber numbers - more than 100 million compared to Apple Music’s 60 million. With 89% of internet users using streaming services globally and 52% of 16-24 year olds signed up to paid streaming subscriptions, there’s a lot of profit in offering a sweet deal to music lovers. Apple Music is proving to be a strong competitor to Spotify in the battle to win over the booming on-demand music streaming industry.
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